EQL helps brands create, control, and convert the energy of their most in-demand moments—turning passion into connection and connection into long-term value.

From high-heat drops to exclusive access moments, EQL’s platform delivers trusted, scalable infrastructure and tools meant to facilitate connection, not just transactions. Brands use EQL to power fairer, more reliable launch experiences that reward fans, deepen loyalty, and unlock more value.

Every EQL launch is certified Run Fair®, meeting the highest standards of integrity and transparency.

To date, EQL has powered over 9,000 launches across 14+ markets for iconic brands like Nike, Funko, Topps, Stanley, Foot Locker, and more.

Learn more at eql.com.